U.S. PROTESTANTS MORE LOYAL TO TOOTHPASTE AND TOILET PAPER BRANDS THAN CHURCH
17/02/09 20:13 Filed in: Body
and Blood of Jesus -Eucharist
From USAtoday: Some Americans are more loyal to their toothpaste or toilet paper than to their religious denomination, making those consumers more choosy about Charmin or Colgate than they are about church, according to a new survey.
According to a Phoenix-based research firm, 16% of Protestants say they would consider only one denomination, while 22% of them would use only one brand of toothpaste and 19% would use just one brand of bathroom tissue."
"The...findings seem to echo a large national survey conducted last year by the Pew Forum on Religion & Public Life, which found that
44% of Americans have switched from one faith, or one denomination, to another.
"Ellison detected a profound difference between Protestants and Catholics on the question of denominational loyalty: 60% of active Catholics said they would only consider attending a Roman Catholic congregation.
"It's not like there are 75 different Catholic denominations, where (if) they don't like the Southern Catholic Convention, they can go to the Progressive Catholic Convention," said Sellers, whose findings were based on a nationally representative online panel of 1,007 U.S. adults, including 471 respondents who attended a Christian congregation one or more times a month."
But take heart...
"The 16% figure for denominational loyalty was higher than consumers' loyalty to a particular brand of athletic shoe, department store, major appliance, light bulb and numerous other products, according to the study."
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