HOLY DRINKING WATER
One company called Wayne Enterprises, a California-based company, is marketing "holy water" for consumption. They claim the water is blessed in a warehouse by an Anglican or Roman Catholic priest. "Like a crucifix or a rosary, a bottle of Holy Drinking Water is a daily reminder to be kind to others" says Brian Germann, Wayne's CEO.
Another company called Spiritual Water uses purified municipal water which is sold with 10 different Christian labels. "The Virgin Mary bottle, for example, has the Hail Mary prayer printed on the back in English and Spanish. Spiritual Water helps people to "stay focused, believe in yourself and believe in God," says Elicko Taieb, the Florida-based company's founder who was formerly in the pest-control business."
A third company --which is not so "holy" --markets "Liquid OM, superpurified bottled water containing vibrations that promote a positive outlook. Invented by Kenny Mazursky, a sound therapist in Chicago, the water purportedly possesses an energy field that Mazursky makes by striking a giant gong and Tibetan bowls in its vicinity. He says the good energy can be felt not just after you drink the water but before, when you're holding the bottle."
As a side, holy water is a sacramental i.e. a sacred sign which bears a resemblance to the sacraments, and by means of which confers spiritual effects through the prayers of the Church. Sacramentals have the power to drive away evil spirits, and when piously used, remit venial sin and prepare the soul for grace. The efficacy of a sacramental depends upon the devotion, faith and love of those who use them.
“Sacred objects are not to be made over to secular or inappropriate use, even though they may belong to private persons.” They are to be “apart from profane uses and from commerce. ” Code of Canon Law 1171. Items actually lose their blessing if they are desecrated or if they are publicly sold.
For a multiplicity of reasons--so much for the marketing claims!
Excerpts taken from Newsweek